Thanks in part to the progress we’re making against breast cancer, death rates from the disease dropped 36 percent between 192, which means 249,000 fewer breast cancer deaths. “We’re excited to collaborate during October to increase breast cancer awareness and help end the pain and suffering caused by this disease. “The American Cancer Society is grateful for the support of corporate partners such as JCPenney, who have developed distinctive programs and products to encourage their customers and communities to become involved in raising awareness and funds to end breast cancer,” said Sharon Byers, chief development officer for the American Cancer Society. Participants are part of the Look Good Feel Better® program, a collaboration of the American Cancer Society, the Personal Care Products Council Foundation and the Professional Beauty Association, that teaches beauty techniques to people with cancer to help them manage the appearance-related side effects of cancer treatment. store, with jcp salon and Sephora inside JCPenney associates treating them to mini makeovers. The organization’s Hope Lodge facilities offer cancer patients and their caregivers a free home away from home when they are receiving their medical treatment in another city, offering them a nurturing community where they can share stories and offer each other emotional support.įurthermore, JCPenney will host a private event for 12 breast cancer survivors at its Glendale, Calif. Salon stylists will also visit American Cancer Society Hope Lodge® communities across the country to pamper patients undergoing treatment for cancer away from home. These items will be also be available for purchase on jcp.com.Īdditionally, jcp salons and The Salon by InStyle locations inside JCPenney will contribute $2, up to a total of $50,000, for every haircut service from Oct. Awareness product includes graphic tees for men and women, yoga pants, hoodies, bras, fashion jewelry and more. Save Lives” zones throughout the store, featuring merchandise from activewear brands, Xersion and Made for Life, as well as Ambrielle intimate apparel. “Thanks in part to the efforts of the American Cancer Society and dramatic improvements in cancer research, treatment and early detection, millions of women are surviving breast cancer today.”īeginning today, JCPenney customers can easily locate breast cancer awareness apparel and accessories in special “Give Hope. with a history of breast cancer 1 and approximately 246,000 new cases estimated to be diagnosed in 2016 2, it is a disease that touches the lives of many,” said Mary Beth West, chief customer and marketing officer for JCPenney. With more than 3.1 million women in the U.S. “We are committed to helping save lives from breast cancer and could not be more proud to support the American Cancer Society this October. Along with offering an array of special breast cancer awareness apparel and accessories from its Xersion ®, Made for Life ™ and Ambrielle ® brands, JCPenney will host a variety of salon initiatives to benefit the American Cancer Society ®. JCPenney will also be encouraging customers and associates to join its support in helping to save lives from breast cancer. 22, 2016) – In recognition of National Breast Cancer Awareness Month, JCPenney will be making a $100,000 contribution to the American Cancer Society ®, the nation’s largest, nonprofit investor in cancer research, to support the organization’s breast cancer research and awareness programs.
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